why did uncle ben's change their name

There was a reason for that. New Racism Museum Reveals the Ugly Truth Behind Aunt Jemima. Uncle Ben’s rice is getting a new name and new branding after it came under heavy criticism for promoting racial stereotypes. The parent company of Uncle Ben’s rice said Wednesday that “now was the right time to evolve” the brand, including visually, but did not release details of what exactly would change or when. “We are in the process of changing our name and have developed a whole new brand. The name was then changed to Uncle Ben’s Original Converted Brand Rice in 1947 with the image of the Uncle Ben character on the packaging. Gordon L. Harwell, an entrepreneur who had supplied rice to the armed … Mars has said the face was originally modeled after a Chicago maitre d’ named Frank Brown. Take it a step further, it’s still pancake syrup. Food giant Mars, Incorporated said Wednesday that it is changing the rice brand's name, which has faced criticism for … Earlier this year, Pepsi said it would overhaul the marketing for its popular Aunt Jemima line of syrups and foods, acknowledging the brand was based on a racial stereotype. Uncle Ben’s rice will be rebranded after facing heavy criticism from anti-racism campaigners over its logo, which many suggested was a racial stereotype. Publication history. Just hours after PepsiCo acknowledged its Aunt Jemima brand is based on a racial stereotype and it will change the name … His name was first used in 1946 in reference to an … Mars Inc. announced Wednesday it’s changing the branding of its Uncle Ben’s rice products, the latest in a slew of companies to shift gears amid mounting public … At … Column: Here’s why Biden’s vaccine mandate is right — and should stand up to legal challenges, Judge rules Apple can’t force developers to use its App Store payment system, Nickelodeon head Brian Robbins expected to lead Paramount Pictures, Wait times at Disneyland and Universal Studios are way down. Although his history as a supporting character was very brief, Uncle Ben is an overshadowing figure in Spider-Man's life, often appearing in flashbacks.. Notability of death. Ben's Original … Since the 1940s, the rice boxes have featured a white-haired Black man, sometimes in a bow tie, an image critics say evokes servitude. Hours after Quaker Oats announced it was changing its Aunt Jemima logo, Mars, which makes the boxed rice product Uncle Ben's, said it plans to change the product's "brand identity." Invalid Date, PANCAKE and syrup maker Aunt Jemima is changing its name because its origins are "based on racial stereotypes," and Uncle Ben's … VideoFamilies recite names of loved ones lost to 9/11, In a courtroom, just feet away from 9/11 suspects. "We will begin production of our new brand identity immediately and Ben's Original will begin reaching store shelves early next year.". These are the racist origins of Aunt Jemima and Uncle Ben's. Bye, Uncle Ben's, hello Ben's Original. Aunt Jemima will be removed from packaging for syrup and pancake mix after more than 130 years of existence, according to The Associated Press.. What’s happening: Quaker Oats said it will change the name and marketing for Aunt Jemima pancake mix and syrup. Dawson said months of conversations with employees, customer studies and other stakeholders led the company to settle on “Ben’s Original.” She said the company is still deciding on an image to accompany the new name. Back to school and need a side gig? And the destruction of Civil War monuments is background noise … Because of heavy criticism, Mars has changed the rice brand’s name to Ben’s Original. The product was first marketed in 1943, almost 80 years after slavery ended. The rice brand is getting a new name: Ben's Original. Hours after the Aunt Jemima announcement Wednesday, Mars Inc., which owns Uncle Ben's — a parboiled rice product that features a Black man on its packaging, which … After his famous death, the most commonly associated thing with Uncle Ben is the phrase "with great power comes great responsibility." Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a racial stereotype. "While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough. Around three months after an announcement that it would "evolve" the Uncle Ben's name and branding, Mars Inc. has officially said that the rice brand will now be … Although alterations are still up in the air for Chiquita Banana. In a short-lived 2007 marketing campaign, the company elevated Uncle Ben to chairman of a rice company. On the face of it, I don’t really care. ... Aunt Jemima, Uncle Ben… Families recite names of loved ones lost to 9/11. After Aunt Jemima decided to change its brand identity, Uncle Ben decided to follow closely behind. In the past, white southerners referred to black people as “uncle” or “aunt” because they did not want to address black people as “Mr.” or “Mrs./Ms.”. The company asked the head waiter at a fancy Chicago restaurant, Frank Brown, to pose as the face of the brand, which launched in 1947. Photo Credit: Ron … Within hours of the announcement, the Mars food company announced it would do away with the brand name and logo for Uncle Ben's rice, eventually rebranding itself … Uncle Ben's will now be known as Ben's Original. Uncle Ben’s. The new logo and name of Ben’s Original, formerly the Mars-owned rice brand Uncle Ben’s. Social Sharing Latest … It was the world’s first pancake ready mix. The company said … "We have committed to change.". His name and story … Now … Fleetwood Mac fired Lindsey Buckingham. Just don’t deliver food, Mohamed Hadid’s Bel-Air mega-mansion is set for auction, then demolition, Tech slide pulls S&P 500 down; investors weigh the economy’s trajectory, Actor Lance Gross offers up his modern Hollywood penthouse, Meet overlanding, the love child of off-roading and #vanlife, Burned trees and billions in cash: How a California climate program lets companies keep polluting, A GOP governor would radically upend California. By the late 20 th century, the names Aunt Jemima, Uncle Ben, Uncle Mose, Rastus, and others, including Uncle Tom, were widely regarded as insulting and racist. Video, BBC reunites with Afghan journalist who fled Kabul, Ros Atkins on... lorry driver shortages. The indisputably racist brand, and its bewildering longevity, speaks to the power of marketing in reinforcing offensive stereotypes. "While implementing an evolution on this scale will be a complex process that will take considerable time, there is no better time than right now," the statement continued. The rice brand Uncle Ben's will retire the image of black man on its boxes that the brand has been using since the 1940s. Uncle Ben's rice brand is getting a new name according to Parent firm Mars Inc. On Wednesday, September 23, 2020, the 70-year-old brand announced that it will be changing the name due to its connection with a racial stereotype. Uncle Ben's will now be known as Ben's Original. Rice brand Uncle Ben's has faced similar criticism to Aunt Jemima, due to the name's roots in white Southerners calling older Black people "aunt" and "uncle" instead of "Mr." or "Mrs." hide caption. "We recognize Aunt Jemima's origins are based on a racial stereotype," Kristin Kroepfl, chief marketing officer at Quaker Foods North America, said in a statement. His name and story have been used to … Credit: Justin Sullivan/Getty Uncle Ben's has a new name and look. Quaker Foods Discontinues Aunt Jemima Pancake Mix. Packaging with the new name will hit stores next year. The rice brand Uncle Ben's will retire the image of black man on its boxes that the brand has been using since the 1940s. "We understand the inequities that were associated with the name and face of the previous brand, and as we announced in June, we have committed to change," Mars said. FedEx asks the Washington Redskins to change their name after pressure from investor groups. It is also taking action to enhance inclusion and equity and setting out its new brand purpose to create opportunities that offer everyone a seat at the table," the company said. The UNCLE BEN'S ® brand became the #1 rice brand in the US by … Though initially immature and clumsy, Ben grew to be a true hero. known by his stage name, … According to the company, the name Uncle Ben's was inspired by a Texas farmer known for his high-quality rice. The brand was based on 2 men who didn't … The name and image of Aunt Jemima syrup, which began 131 years ago, will be replaced on products and advertising by the end of the year, Quaker Oats announced. Packaging with the new name will hit stores next year. “We listened to our associates and our customers and […] Harriet Beecher Stowe had lived in southern Ohio in the 1830s and 1840s, and had come into contact with abolitionists and formerly enslaved people . “As a result, we committed to change our name to Ben’s Original and remove the image on our packaging to signal our ambition to create a more inclusive future.” Similarly, Eskimo Pie, which featured a cartoon Inuit boy in a fur-lined parka on its ice cream, removed that image and name, which had drawn objections from Inuit people . Mars, which makes Uncle Ben's rice, said in a statement the brand has "a responsibility to take a stand in helping to put an end to racial bias and … Frito Bandito. The Uncle Ben’s rice brand is getting a new name: Ben’s Original. Families recite names of loved ones lost to 9/11. Column: The Aunt Jemima brand, rooted in slavery, was in fact ‘selling whiteness’. retired racial imagery from their branding. CONVERTED Rice officially launched as UNCLE BEN'S ® CONVERTED Brand Rice in 1947. Uncle Ben's. The move follows a similar announcement earlier in the day by Quaker Oats, the company that owns Aunt Jemima’s syrup . Boxes of Uncle Ben Converted Rice on a store shelf. So why won’t he let them go? Uncle Ben’s has always been a go-to for a quick dinner and a kitchen staple for many Americans. Several companies have retired racial imagery from their branding in recent months, a ripple effect from the Black Lives Matters protests over the deaths of George Floyd and other African Americans in encounters with police. The company did not give a time frame for hitting that target. Uncle Ben's entered the market in the 1940s and was for decades the best-selling rice in the US. Chesnot/Getty Images Uncle Ben’s is “evolving” its visual brand identity, parent company Mars, Incorporated said Wednesday. Uncle Ben’s rice will be renamed, parent company Mars Inc. announced Wednesday, saying it will “evolve” the brand away from the iconic photo of … Uncle Ben was the name of a fictional character, first used in 1946, as a … Amid 2020’s “racial reckoning,” Uncle Ben’s, a subsidiary of Mars, Inc., announced that it would modify its name and remove the Black man on its products who was … Today nobody wants to be called an Uncle Tom, but 150 years ago, it was a compliment. Uncle Ben's Rice will change its name to Ben's Original and remove the image of a smiling, grey-haired black man from its packaging. If you go back and read the origin of Spider-Man in Amazing Fantasy #15, it turns out Ben never said that line. BBC reunites with Afghan journalist who fled Kabul. Food giant Mars announced its Uncle Ben’s brand will change its name to Ben’s Original to “create a … Uncle … Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a racial stereotype. Mars said it has set a goal of increasing the number of people of color in its U.S. management positions by 40%. “When you are making these changes, you are not going to please everyone. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest … The rice has a new name and look almost a year after parent company Mars Food said it would overhaul imaging. And the destruction of Civil War monuments is background noise to me. The name Uncle Ben was borrowed from a well-known Texas rice farmer of the same name, according to an archived web page about the rice brand's origins. Mars was one of several food giants that promised to review brands in the wake of the protests triggered by George Floyd's death. The Uncle Ben’s rice brand is getting a new name: Ben’s Original. Did you think other brands, including Uncle Ben’s and Mrs Butterworth’s, would follow as quickly as they did? Uncle Ben of Uncle Ben's rice is no more -- the parent company of the food brand ditched its logo, rooted in racism, and even whittled down the name as well to … What is the Uncle Ben’s logo and why is it 'racist?' The murder of Uncle Ben is possibly the most notable in comic book history. © 2021 BBC. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a racial stereotype. 1940s Forrest E. Mars Sr. formed a partnership with a pioneer in the rice industry–Erich Huzenlaub in London who developed a patented way to prepare rice called PARBOILING which is a steam sealing process in which the rice is PARtially BOILed in water. The change follows through on a pledge its owner Mars Food made in June to review the brand amid global protests over police brutality and racism. Let's explore the coded meaning of the Aunt Jemima logo, and … Back in 1977, George Lucas introduced the world to a … The owner of the Uncle Ben’s brand of rice says the brand will “evolve” in response to concerns about racial stereotyping. It said the change signals "the brand's ambition to create a more inclusive future while maintaining its commitment to producing the world's best rice.". Uncle Ben's signature logo, which has appeared on orange boxes of rice for decades, may soon be removed. 2. Get our Boiling Point newsletter for the latest on the power sector, water wars and more — and what they mean for California. Uncle Ben’s will become Ben’s Original, and will drop the logo of an elderly African American man in a bow tie, the company said. New packaging, which will be orange with Ben’s Original in blue font, will reach shelves in 2021. By the time he was sixteen, he had become famous in not only his hometown of Bellwood but on Earth and beyond. Quaker said packages without the Aunt Jemima image would start to appear in stores by the end of the year, although the company has not revealed the new logo. BEN’S ORIGINAL™ products are manufactured by Mars Food, part of Mars, Incorporated. Quaker Foods and PepsiCo are expected to remove the image of Aunt Jemima from its packaging later this year. The rice has been sold under the Uncle Ben's name since 1937 and was supposedly named after a rice farmer in Houston who had a reputation for high-quality rice. Mars said it would also work with the National Urban League in the US to support black chefs with a $2m donation toward scholarships and invest $2.5m in Greenville, Mississippi, where the rice is made. The name “Uncle Ben’s” began being used in the 1940s after Harwell and his business partner discussed a famed Texas farmer, referred to as Uncle Ben, known for … Video, Families recite names of loved ones lost to 9/11, BBC reunites with Afghan journalist who fled Kabul. The BBC is not responsible for the content of external sites. Food giant Mars, Incorporated said Wednesday that it is changing the rice brand's name, which has faced criticism for racial stereotyping. The 70-year-old Uncle Ben's rice brand is to be renamed after owners Mars became the latest company to drop a logo criticised for racial stereotyping. In the comics and in two live-action Spider-Man movies, Uncle Ben dies to reinforce the importance of helping those in need. "The brand is not just changing its name and image on the package. Mars is considering how to change the Uncle Ben’s brand and its imagery. We've learned. Uncle Ben's doesn't have a timeline for its rebranding, though. Obi-Wan Kenobi was introduced with a different name in the first Star Wars film, but why was he called Ben? The change follows through … Parent firm Mars Inc. unveiled the change Wednesday for … Soon after, the Mars corporation told Adweek it would be making a “substantial visual change” to its Uncle Ben’s rice logo, and that they actually thought of it … In 2007, the company sought to update its marketing with a campaign that cast Ben as chairman of the board, a move away from the previous, more servile presentation. Geechie Boy Mill, a family-owned operation in South Carolina that makes locally grown and milled white grits, is also planning a name change. The pancake mix was developed in 1889 by the Pearl Milling Company. David Pilgrim has spent decades collecting racist pictures, signs, and knickknacks. The name “Uncle Ben” referred to a Gulf Coast rice farmer who was only known by Ben. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a racial stereotype. Mars also said it will remove the image of the elderly Black man in a bow tie from its packaging. It’s still rice. We're changing," Mars said. According to Mars, Uncle Ben was an African-American rice grower known for the quality of his rice. Packaging with the new name will hit stores next year. The new packaging is expected to begin reaching shops in 2021. Roberto Machado Noa/LightRocket via Getty Images The PepsiCo Inc. Following Quaker Foods' move to scrap the Aunt Jemima breakfast brand name over its racist image, critics are also calling for the end of Uncle Ben's and Mrs. … hide caption. Source: Facebook, Uncle Ben's U.S.A. By Lisa Lacy. Boxes of Uncle Ben Converted Rice on a store shelf. The original face of Cream of Wheat was Rastus, another character formerly used … If you’re in love with Trader Joe’s, its stances can also break your heart. It said it will partner with the National Urban League to help aspiring Black chefs receive scholarships. Cream of Wheat. But it’s about doing the right thing, not the easy thing.”. His death changes Peter Parker’s … Read about our approach to external linking. (CNN Business) Mars will change the name of its Uncle Ben's rice products to Ben's Original and drop the … Uncle Ben is a … 1950s. On Wednesday, Mars Inc., the parent company of Uncle Ben's … If Mr Ben was real, he, nor his family ever saw any compensation or benefit from the existence of Uncle Ben’s as a company. On the face of it, I don’t really care. “We listened to our associates and our customers and the time is right to make meaningful changes across society,” said Fiona Dawson, global president for Mars Food multi-sales and global customers. Here’s why, Column: Lawsuits demanding ivermectin raise fears of judges ordering doctors to commit malpractice. As previously noted, in the antebellum and Reconstruction South, the terms Uncle and Aunt were often applied to older black people, as a sign of respect by some, and disparagingly by others. Here are 12 key issues at stake, New poll finds Newsom could easily beat recall thanks to motivated Democrats. June 17, 2020. I suppose the image on the box was meant to suggest a Black male cook or servant. Now, the brand will “evolve” … The rice brand, which came under scrutiny in June for using racially insensitive stereotypes, … Mars had announced in the summer that the Uncle Ben’s brand would “evolve.”. The cartoonish mascot had a gold tooth, a pistol, … Uncle Ben first appeared in Amazing Fantasy #15 and was killed in the same issue. In Harriet Beecher Stowe's abolitionist 1852 novel, Uncle Tom's Cabin, Uncle … "We understand there are concerns regarding the Chef image, and we are committed to evaluating our packaging and will proactively take steps to ensure that we and our brands do not inadvertently contribute to systemic racism," B&G Foods said in statement. VideoRos Atkins on... lorry driver shortages, Raducanu - the making of a US Open finalist, Deadly Indian plane crash blamed on human error1, Prince's team dispute claims accuser served papers2, Industry fears food shortages could be permanent3, Protest staged over Ronaldo sex assault claims4, US media cast doubt on Kabul drone strike5, Leylah Fernandez: Canadian teen fighting for glory6, Escaped zebras spark double takes and denials7, Ms Great Britain hopeful to compete make-up free8, Emotional tributes paid to 9/11 lives lost9, Six held in £160m cocaine haul off Plymouth coast10. The owner of Eskimo Pie has also said it would change its name and marketing of the nearly century-old chocolate-covered ice cream bar. Uncle Ben's dates back to the 1940s. (In the college ranks, St. John’s changed the name of its storied basketball team to from Redmen to Red Storm in 1994). Uncle Ben is a fictional character used to sell Uncle Ben’s rice. The company behind Uncle Ben's products announced they will change the name to Ben's Original and update the package, starting in 2021. The name Uncle Ben's was supposedly inspired by a Texas farmer known for his high-quality rice. The Uncle Ben’s rice brand, which has been criticized for perpetuating racial stereotypes, is changing its name to Ben's Original. Rice brand Uncle Ben's changes its name to Ben's Original - Los ... The Uncle Ben's logo features a fictional black man. By Alison Kosik, CNN Business. Mars, Incorporated announced on Wednesday that it is changing the name of the brand to Ben's Original. The company asked Frank Brown, the head waiter at a … The company released a statement saying they were “considering a more substantive change and have begun that work even before news of Aunt Jemima.” Like Aunt Jemima, Uncle Ben was based on a person...well, two people. He delivered to food buyers a high quality rice in the 1940s. The … The brand has had many makeovers throughout its history with a couple of women portraying Aunt Jemima at the World’s Fair and Disneyland. A spokeswoman for Pepsico-owned Quaker Oats Company told AdWeek that it recognized Aunt Jemima’s origins are based on a racial stereotype and that the 131-year-old … Quaker Oats announced in June that it would drop its Aunt Jemima character from syrup and pancake packaging, responding to criticism that the character’s origins were based on the “mammy” stereotype, a Black woman content to serve her white masters. We look forward to sharing it with the public,” said Greg Johnsman, owner of Geechie Boy Mill. Mars also said its is committing to helping culinary entrepreneurs of all races obtain educational opportunities. One reason why Uncle Tom's Cabin resonated so deeply with Americans is because characters and incidents in the book seemed real. 1950s. Titles such as uncle and aunt were used in southern US states to refer to black people, instead of the more formal and respectful "Miss" or "Mister". The Ben’s Beginners Program. ; The company said new packaging will arrive in the forth quarter of 2020, The Associated Press reports. Mars also announced several other initiatives, including a $2-million investment in culinary scholarships for aspiring Black chefs in partnership with the National Urban League. Uncle Ben's has changed its name to Ben's Original following allegations that its packaging perpetuates racist stereotypes. It’s still rice. Soon after, the Mars corporation told Adweek it would be making a “substantial visual change” to its Uncle Ben’s rice logo, and that they actually thought of it first: “We … have begun that work even before news of Aunt Jemima.” (As recently as April 21, Uncle Ben’s owners stood by their … Uncle Ben's has a new name: Ben's Original. The name was then changed to Uncle Ben’s Original Converted Brand Rice in 1947. With Aunt Jemima and Uncle Ben's changing their logos due to racist origins, there have been ongoing discussions about other organizations that should make adjustments in 2020. © EVA HAMBACH - Getty Images Uncle Ben's rice changed its name and logo due to criticism over perpetuating racist stereotypes. Now … Mars, Incorporated announced on Wednesday that it is changing the name of the brand to Ben's Original. The controversy over Trader Joe’s ethnic-sounding brands shows how today’s increasingly polarized society puts the whimsical grocery chain in a tough spot. After 74 Years, Uncle Ben’s Becomes Ben’s Original. Ben's Original is an American brand of parboiled rice and other related food products that was introduced by Converted Rice Inc., which is now owned by Mars, Inc. Its … It also is planning a $2.5-million investment in nutritional and education programs for students in Greenville, Miss., the majority-Black city where the rice brand has been produced for more than 40 years. Video, Deadly Indian plane crash blamed on human error, Prince's team dispute claims accuser served papers, Industry fears food shortages could be permanent, Protest staged over Ronaldo sex assault claims, US media cast doubt on Kabul drone strike, Leylah Fernandez: Canadian teen fighting for glory, Escaped zebras spark double takes and denials, Ms Great Britain hopeful to compete make-up free, Six held in £160m cocaine haul off Plymouth coast. Eventually, it was retconned that Uncle Ben did, in fact, say the line. VideoBBC reunites with Afghan journalist who fled Kabul, Manic Street Preachers: 'A Design For Life saved us', Striking pictures from around the world this week, Ros Atkins on... lorry driver shortages. Its marketing has been criticised for perpetuating racial stereotypes. The Associated Press is an independent, not-for-profit news cooperative headquartered in New York City. Is another storm brewing in Silicon Valley? Geechie is a dialect spoken mainly by the descendants of Black slaves who settled on the Ogeechee river in Georgia, according to dictionary website Merriam-Webster.com. Uncle Ben's rice has a brand new name: Ben's Original. Uncle Ben’s wanted to “change the way that people think about rice.”. But critics call the brand’s name and image demeaning. Uncle Ben, whose face has appeared on the box of rice since the 1940s, was promoted in 2007 from a servant to chairman of the board. Mars will change the name of its Uncle Ben's rice products to Ben's Original and drop the logo depicting a Chicago head waiter as part of the company's previously announced plans to … Parent firm Mars Inc. has unveiled the change for the 70-year-old brand, which originally featured an image of an African-American man. "We've listened. For many in the Indigenous community, the name change has been a … Aunt Jemima's parent company, Quaker Oats, has officially decided to change the name and logo of their beloved maple syrup, after 130 years of evoking tremendously racist undertones. Beyond food brands, the Washington NFL franchise dropped the “Redskins” name and Indian head logo amid pressure from sponsors including FedEx, Nike, Pepsi and Bank of America. For years, Percy Miller bought Uncle Ben’s rice because he thought it was part of African American culture.The image of an elderly, smiling black man wearing a bow tie on the box has led generations of African Americans to believe the brand is black owned or somehow linked to the black community, Miller says, a better American rapper and businessman. The Uncle Ben's rice brand is getting a new name: Ben's Original, because the previous name and logo has been criticized as a racial stereotype. Uncle Ben's Rice will change its name to Ben's Original and remove the image of a smiling, grey-haired black man from its packaging. Uncle Ben's announced earlier this year that it was evaluating the brand name amid nationwide protests calling for widespread police reforms and racial equality … The parent company of Uncle Ben’s rice said Wednesday that "now was the right time to evolve" the brand, including visually, but did not release details of what … In a statement posted to its website on Wednesday, the rice brand, owned by Mars, Incorporated, announced the change after listening “to thousands of consumers, our own Associates and other stakeholders from around the world.” The new logo is set to hit rice boxes in 2021, making its way to stores next year. Learn about the variety of Ben’s Original™ healthy and nutritious rice products from white, brown, long grain, and wild rice that are perfect for family meals. These companies may not have plans to change their name, but most of them are making changes based on bias. Quaker Foods is retiring the name and logo of its 130-year-old pancake and syrup brand. Twenty years after the deadliest attacks on US soil, those who died are remembered across the US. Mars drops Uncle Ben's, reveals new name for rice brand Geechie Boy slowly transitioning to Marsh Hen Mill after agreeing to drop contentious name If Mr Ben was real, he, nor his family ever saw any compensation or benefit from the existence of Uncle Ben’s as a company. By asking contest participants to cook a healthy rice dish, Uncle Ben’s reinforced that “rice is a great starting ingredient for a healthy meal.”. The Uncle Ben's rice brand is getting a new name: Ben's Original. The announcement Wednesday arrived hours after … There was a reason for that. You may occasionally receive promotional content from the Los Angeles Times. Firo-Lay rolled out Bandito in 1967. The line of rice products will now be … Read about our approach to external linking. "We understand the inequities that were associated with the name and face of the Uncle Ben's brand," the company said in a statement. 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